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Local Food - what do people really think?

A lot of us aren’t sure where our food comes from:
● 47% of people don’t know where the food they buy is produced

However there’s already a keen hard-core of local buyers
● 37% said they bought locally produced food more than once a week

Consumers are already convinced about the benefits of locally-produced food
● 88% thought locally-produced food caused less transport pollution than the alternatives
● 82% thought that it was more trusted by consumers generally
● 77% thought locally-produced food was fresher
● 67% thought it was better for their health
● 64% thought it was produced to higher welfare standards
● 58% thought it was produced to higher hygiene standards

However although 
● 49% were not worried that more than a third of UK food comes from abroad
● 83% said they would buy local food it was clearly labelled, 16% said they wouldn’t

But there is still a perception that locally sourced food of equivalent quality is more expensive
● 61% thought it was typically more expensive than food bought in a supermarket
● 21% thought it was the same price
● 14% thought it was cheaper

There's a lot of work to be done but it seems as a nation, we are moving in the right direction and learning more about our food in Britain, wanting to to buy locally, keep food miles low and eat more healthily. 

If you want to use any of this information, please credit us by providing a link or mentioning our services and let us know you're using it.  Thank you.

Copyright The Local Food Company, December 2006

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